The Outcome: Score one more point for YouTube. There are more keywords, key phrases, and hashtags on YouTube to optimize by than on Vimeo. In fact, after Google, YouTube is the largest search engine online. Search Optimization StatisticsĬoinciding with the user data, YouTube is vastly more influential as a search engine than Vimeo. The Outcome: YouTube makes the ad placement process much easier for businesses. YouTube’s ad space is one feature that isn’t free, but those who spend more than 10 USD a day will have access to ad support. Vimeo doesn’t sell ad space in videos at all, making it less of an asset to business users. YouTube allows advertisers to place ads throughout videos, sometimes in multiple spots within the stream. The Outcome: YouTube wins the mobile market. What does this mean for a business trying to increase traffic? It means that on-the-go consumers are more likely to stumble across one of your videos on YouTube vs. Over 70% of videos watched on YouTube are streamed over a phone, tablet, or some other mobile device. Mobile Usage and OptimizationĪlthough both Vimeo and YouTube have mobile-friendly websites, YouTube has more mobile viewers. The Outcome: If you’re choosing a video platform based on potential viewers alone, YouTube takes the win. According to YouTube, more than 1-billion subscribers use their platform to stream and watch videos. While Vimeo has a very respectable collection of subscribers and roughly 170-million viewers per month, it doesn’t compare. Much like its parent company Google dominates the search engine industry, YouTube is king of video streaming. YouTube, the most commonly recognized of the two, and Vimeo.īoth platforms have their advantages from a business standpoint, but which is best? Throughout this article, we’ll take a closer look at topics like cost, SEO, and storage to find out which platform comes out on top. For businesses looking to grow and optimize their brand, there are two candidates for a subscription. Videos have always been an entertaining part of the online experience, but recently, they’ve begun monopolizing web traffic as well.
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